CASE STUDY
The Willows Private
Nursing Home
A family-run aged care home in Ashfield, Sydney. Three generations, forty beds, and a website that hadn't been touched since 2023. We rebuilt it. Tour bookings started arriving within 48 hours.
"Everyone who has come for a tour has mentioned the website. They say it gave them such a lovely family feel, which is exactly what we wanted. People recognise the team from the photos when they walk in. It truly stands to the family aspect that the website presents."
Maryann Inbari, CEO, The Willows Private Nursing Home
THE PROBLEM
A home worth visiting, behind
a website that turned people away.
The old site was a WordPress build last updated in October 2023. Generic language, no real photography, and no way to book a tour online. Families had to call to arrange a visit, and most never did.
The Willows needed a site that did what a first visit does: show the home, introduce the family, and make the next step easy.
THE TOUR PAGE
One page changed how
families find the home.
The old site had no way to book a tour. Now there's a dedicated page that explains what a visit looks like, answers the questions families actually have, and lets them book in under a minute.
Tour bookings started arriving within 48 hours of launch. Every month since, new families have found and booked through the website. The conversion from visitor to tour is now the site's primary job, and it works.
THE FAMILY STORY
The website visitors talk about
when they arrive.
Maryann told us that families now arrive already feeling they know the place. They recognise the team. They mention the website unprompted. That is the work doing its job: the first visit starts before anyone walks through the door.
WHAT CHANGED
Before and after.
The old site
- WordPress, last updated October 2023
- Generic clinical language
- No online tour booking
- Blog updates took weeks
- No real photography of the home or team
The new site
- Every service, the family story, events, fees and resources in one place
- Online tour booking with instant email confirmation
- Real photos of the building, grounds and Inbari family
- Content updates by email through the care plan
- Mobile-first, accessible, fast on every device
YOUR PRACTICE NEXT
See what we'd do with yours.
A free homepage preview for your practice. No payment, no call needed first.
Get your free preview ↗